​On July 11, 2017, Ryan Pickren donated one million United Airline frequent flyer miles to Eckerd Kids Foundation in Clearwater, Florida. Pickren earned the frequent flyer miles by participating in a “bug bounty” program established by United Airlines. He discovered numerous vulnerabilities in the company’s website and reported them to the airline in exchange for miles. Over the past year, Ryan Pickren, has accrued over fifteen million miles, breaking the record for the most miles held by an individual. In an effort to support his local community and provide continued support to a favorite Pickren family community partner, Ryan Pickren made his donation valued at $20,000 to Eckerd Kids Foundation, a non-profit organization that advocates for children’s rights and well-being. The foundation assists youth in times of instability and provides families in need with access to resources and services in the community. Eckerd Youth Foundation is a national leader for advocacy of children’s rights and best practices in prevention and intervention for children who are at-risk. David Dennis, president and CEO of Eckerd Kids Foundation, responded to the donation, “We are so grateful to you for all your many years of support of our Vision of ensuring every child has an opportunity to succeed.” The Pickren family is a continued supporter of Eckerd Kids Foundation. The organization was the 2017 recipient of a $5,000 donation from Watercraft Superstore’s annual charity event, The Skyway Ski Show. 

On Saturday, May 20th, 2017, families in the North Greenwood community gathered for some good food and friendly competition. Participants submitted BBQ rib samples to be judged by community leaders like O'Neil Larkin and the Clearwater Chief of Police, Daniel Slaughter. SBT donated $750 to help sponsor the event. Greg Pickren, Owner of SBT, attended the event and commented, "We are proud to be part of a community with so much life and culture. I look forward to attending the Ribfest Cookoff each year and I never leave hungry."

SBT recently lent $20,000 interest free to the Veterans of Foreign Wars Hall in Largo, Florida. The old VFW lodge burned down leaving many veterans without a place to gather. Bill Haynes, valued SBT employee and VFW member, brought this community need to the company's attention. The lodge served as a place for veterans to socialize and re-assimilate back into civilian life. The $20,000 loan allowed the VFW to purchase a new lodge and resume their gatherings. The VFW provides veterans with access to a vast network of resources and helps members find support and community among people who have had similar experiences. Bill Haynes expressed gratitude to SBT, "Thank you very much from the membership of VFW post 10094 and myself." 

This Spring, the Watercraft Superstore donated $500 to Special Operations Bionic Warriors, a non-profit organization that supports injured US Special Operation soldiers. The national organization enhances soldiers' quality of life through sport. They provide adaptive sport equipment and events to improve the athletes physiological and psychological well-being. 

Anthony Radetic is a retired Warrant Officer who competes in many action sports, including jet ski racing. He is on of America's greatest challenged athletes and competes in many races overseas. Radetic recently won the Ironman Class race at the Mark Hahn 300 Memorial Race in Lake Havasu. The jet ski race was his first race of the season and lasted a continuous 300 miles! On March 2nd, Anthony Radetic was honored for becoming a Warrant Officer. The "1st Warrant Officer Company Iron Warrant Award" is now named the "W01 Anthony Radetic Iron Warrant Award." The award is given to the most physically dexterous candidate of the warrant class. Anthony Radetic was recognized for his determination and dedication in overcoming his injury. 
For GoPro footage from Anthony Radetic's ride in the P1AquaX USA race, visit the Bionic Warrior website. www.specialoperationsbionicwarriors.com/single-post/2015/09/30/Radetics-Wild-Closed-Course-Race Be sure to check out his FaceBook page. www.facebook.com/AnthonyRadetic/

The Watercraft Superstore is an official sponsor of Anthony Radetic. In 2016, he served as a guest judge at the Skyway Ski Show, an annual charity event hosted by WCSS. That year, Wounded Warriors was selected as the Skyway Ski Show's charity and received a $5,000 donation. BlackTip Jetports also provides traction mats, seat covers, and other accessories that keep Radetic's jet ski looking sharp. SBT is a continued sponsor of Anthony Radetic, providing parts for his race ski at no charge. 

The Watercraft Superstore recently donated apparel and marine items to help keep the local waterways safe for boaters. Eckerd College runs a search and rescue team that provides volunteer maritime search and rescue services to the Tampa Bay boating community. Last year the program assisted over 600 boaters. The Watercraft Superstore continued to support Eckerd College this year by donating supplies to their student volunteers. 

On March 7, 2017, The Watercraft Superstore hosted their annual charity event, The Skyway Ski Show, at Whiskey Joe's restaurant in Tampa, Florida. The event previews new jet skis for the upcoming year. Jet ski manufacturers, like Yamaha, Sea-Doo, and Kawasaki, bring their newest models of PWCs for panelists to ride and evaluate. Each year, $5000 is donated to a charity of the company's choice. This year, The Eckerd Kids Foundation was selected to receive the donation.

Eckerd Kids Foundation offers a wide variety of services to at-risk youth and families in the community. Through prevention interventions, community-based services, transitional services, and workforce development, Eckerd Kids works systematically to support families and has provided "second chances" to over 200,000 people. Eckerd Kids is located in Clearwater, Florida and is a favorite non-profit organization of the Pickren Family Companies. ​

​​E-Nini-Hassee, an outdoor therapeutic school for girls, is one of the many resources Eckerd Kids provides to the community. Adolescent girls who are experiencing emotional or behavioral difficulties receive counseling services in a positive, strength-based environment. Jesse Freeman, a graduate from the Eckerd Kids E-Nini-Hassee program, describes the positive impact Eckerd Kids has had on her life, “Without camp, things would have been bad. I would have been on more drugs, probably in a hospital and most likely end up in prison. Camp exposed me to things that are ethical instead of destructive and I was able to meet people who held true values. Without the support and family from the people at Eckerd Kids and Camp E-Nini-Hassee, I would not have the life I have today. I hope by now working at E-Nini-Hassee I can help give these young girls the tools I was given to create a more fulfilling life. “

On January 22nd, 2017, The West Florida Flames U10 Academy hosted their inaugural golf tournament at Innisbrook Golf & Spa Resort. The golf tournament benefited the local, elite youth soccer team. Event Organizer, Virginia Stewart, describes The West Florida Flames soccer team: 

Christmas in North Greenwood was very merry this year with the help of SEI's annual donation of 30 bikes and helmets. On December 19th, 2016, kids in the neighborhood gathered with excitement hoping that their names would be pulled in a raffle to receive brand new bikes from Santa! Mr. O'Neil Larkin hosted the event in his backyard. Many community sponsors donated food, toys, and more bikes to help make the event successful. Justin Webb, manager of SEI, explained why the company chooses to donate each year: "SEI employees enjoy preparing for this event. The company buys the bikes and our employees personally donate the helmets. We pick new bikes and helmets that we think the kids will think are cool and we look forward to seeing the kids' faces as they are given this very special Christmas present. SEI is proud to sponsor this event and we feel that this donation makes a positive impact on the children and families living in the North Greenwood community."

Hundreds of people lined up this year at the 14th Annual SBT Thanksgiving Dinner to eat good food and celebrate the North Greenwood community. A stage and buffet line were set up across the street from SBT's factory in Clearwater, Florida. Clearwater Mayor, Goerge Cretekos, along with police officers and other valuable community members, like O'Neal Larkin, welcomed guests and expressed gratitude. Greg Pickren, president of SBT, spoke at the event:

The Georgia Institute of Technology has officially acknowledged the frequent flyer mile donation Ryan Pickren made in September 2016. Pickren donated 5,000,000 miles with United Airlines to the Office of Student Life at Georgia Tech. This donation, which is valued as a $100,000 gift, will assist students in completing charitable work. Barret Carson, Vice President for Development, expressed gratitude in his letter, "Your vision to enable students to serve the greater community and those around the world by helping with the cost of travel will allow many young men and women to experience firsthand the importance and reward of using their knowledge and skills to do good in the world. Thank you for your thoughtful gift." To read more about Ryan Pickren's accumulation of frequent flyer miles, click Here.